FAQs: Shore Club Focus Group Research

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The Shore Club team wants to learn more about what you and other members like, don't like, or what you might want to see happen in Shore Club. Are you in?

The virtual focus groups are taking place during the afternoons/evenings of January 21, 22, and 23.  Timing is typically around 2PM, 4PM, or 6PM PST (that is 5PM, 7PM or 9PM EST). If you are selected, a researcher from Fokus.Group will reach out to you over email and share the exact date and time (and Zoom link) of your assigned group.

Fokus.Group is a trusted team of researchers who specialize in recruiting participants for focus groups and surveys. They ensure the confidentiality of participants' information. We chose to work with Fokus.Group because they are expert at effectively managing all aspects of market research projects.  Their experience makes them a valuable partner for our research at Shore Club.

There are more than 300 vendors participating in the Tango e-gift card program that we use. After participating in one of these focus groups, each participant will receive a unique link to redeem their $100 USD e-gift card. Examples include: Amazon, Uber and UberEats, Apple, ULTA, and many others. You can click here to see the complete list: https://www.tangocard.com/reward-catalog?rewardcountries=US

Each focus group will be 90 minutes. The discussion will be held virtually on Zoom.

Yes, all responses are confidential and used only for research purposes. Personal details, such as your full name and email, are collected solely to contact participants and send e-gift cards after successful participation. The Shore Club team hired FokusGroup, a third-party research company, to help conduct this research 

No. While we value everyone’s interest, completing the screener does not guarantee a spot in our virtual focus groups. As there is very limited space in this research study, only selected participants will be contacted. 

The focus group will be conducted virtually on Zoom. You will need a reliable internet connection, a computer or tablet with audio/video capabilities, and a quiet space to participate.

By conducting the research discussions on Zoom, people from different parts of the country (USA) can participate. Also, Zoom is a relatively well known application that is easy to use.